Strategy & Leadership

Tricky Business: Matching Services to a Customer’s True Support Needs

By Bill Pollock  October 8, 2015 — At the core, a customer’s need for basic service and support is quite simple: When equipment is down, the customer wants it fixed as soon as possible. Easy enough, right? In most cases, it will involve a simple repair process, likely one that service technicians have made countless times. For regular customers, techs will already be […]