Strategy & Leadership

The Man Behind the Magic at the Macy’s Thanksgiving Day Parade

By Rian Ervin  November 23, 2015 — The iconic Macy’s Thanksgiving Day Parade has come a long way from it’s debut in 1924. Back then the star attraction was actual animals from the Central Park Zoo: lions, tigers, camels and elephants among them. Today’s parade dazzles with giant balloons, extravagant floats, and riveting performances. That requires a a dedicated team of artists […]